Zahnärzte am Phönixsee
Zahnärzte am Phönixsee is a dental clinic located in Dortmund, Germany. What sets the clinic apart from its competitors is its philosophy. The team puts a lot of effort into making sure that a visit to the dentist is not associated with stress, but is instead pleasant and comfortable.
Development Goals
- To shape the image of a professional and reliable clinic focused on results.
- To relieve potential patients’ anxiety about treatment and help them find “their” doctor.
- To create a user-friendly tool for new patients to book appointments.
- To reflect the clinic’s philosophy: “no stress at the dentist”.
Based on these goals, we designed the structure of the homepage. Each section was crafted to reduce anxiety, build trust, and simplify the first contact with the clinic:
- On the first screen we place the clinic’s slogan, and in the background we play an emotional video that creates a feeling of calm and professionalism.
- The header includes working hours and options to book an appointment — either by phone or via an online form.
- Further down the page, we included real patient reviews pulled from various social media platforms.
- Call-to-action (CTA) buttons — “Book an Appointment” — are placed in key areas and lead to a simple booking form.
Key Benefits Section
We created a dedicated section to emphasize the clinic’s main advantages:
- Top-tier doctors and cutting-edge equipment.
- A 10-year guarantee.
- All procedures available in one place, completed in minimal time.
These points are visually supported with icons and short descriptions.
Before & After Block
We added a “Before/After” section to visually demonstrate potential treatment outcomes — a motivating factor for prospective patients. A CTA encouraging booking follows immediately below.
Team Page and Specialist Profiles
On medical websites, information about doctors is critically important. Prospective patients want to know who will be treating them and often seek out as much detail as possible.
The team section introduces every staff member. People tend to trust those they feel familiar with — even if it’s just through a photograph. That’s why we included portraits, names, and job titles, helping to build trust and lower the barrier to the first visit.
Contact Page
This page provides detailed directions on how to reach the clinic — by car, public transport, or from the airport. Special attention is given to accessibility: the clinic ensures a barrier-free environment for every patient.
The page also includes a simple appointment booking form.
Mobile Adaptation
A significant portion of visitors comes from mobile devices, so responsiveness was a key consideration at every stage of development.
The result
The result is a website that makes the first contact with the clinic as easy, calm, and human-centered as the in-person experience — because care begins long before the appointment.
Visit the site
Tina Gorodinsky
Zahnärzte am Phönixsee
Their expertise, professionalism, and dedication to client satisfaction have made our project a success.
“I highly recommend DEEP Station to anyone in need of web development services. Their expertise, professionalism, and dedication to client satisfaction have made our project a success. We are still thrilled with our new website and look forward to working with them again in the future.”
