
Chapter 7: Scaling Up
Marta’s journey continues as her team tests the new service design across the entire client base.

Chapter 6: Testing the Waters
Marta’s team goes through a challenging round of implementation, where setbacks force them to revisit their plans, test again, and learn from mistakes.

Chapter 5: Prototyping Reality
Marta's team faced critical feedback and turned to an investigative rehearsal to refine their ideas and bridge the gap between plans and practice.